The European Union may fine TikTok up to 6% of its turnover.

The European Union is preparing to fine TikTok

According to Financial Times, the European Union plans to impose a fine on the TikTok platform for violating online advertising transparency rules. According to preliminary conclusions of the European Commission, the company did not provide an open library of advertisements as required by the Digital Services Directive. The investigation into this matter has been ongoing for over a year.

If violations are confirmed, TikTok could be subject to a fine of up to 6% of its global turnover. This will be part of a series of investigations being conducted regarding the platform in Europe, particularly in connection with potential interference in the 2024 elections in Romania. Additionally, in May 2025, TikTok received a fine of 530 million euros from the Irish Data Protection Commission for transferring users' personal information to China.

Analysis

The situation with TikTok shows that European regulators are closely monitoring compliance with transparency and data protection rules in online services. This may serve as a warning to other companies about the need to adhere to legislation to avoid serious fines and negative impacts on their reputation.